As this story shows, there is still life in mass reach advertising (just fewer places where mass reach actually happens)
Super Bowl Ads Are Still a Touchdown in Slow Economy - Seeking Alpha
The economic downturn has taken its toll on the advertising markets, but still, big events are managing to be stronger than ever. The Olympics attracted unprecedented ad dollars, and now the 2009 Super Bowl has as well.
CNBC’s parent company, NBC (owned by GE (GE)) has already sold about 75 percent of the big event’s commercial time, whereas in past years only 50 or 60 percent would be sold by now. These faster sales are particularly impressive considering the fact that prices are up some 10 percent this year to as much as $3 million for just a 30 second spot.
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4 reasons why DoubleClickers should ditch Google
We've been hearing that impending layoffs have DoubleClick employees fearing for their jobs after Google finishes its takeover. Why? Working there sucks. Ask any Googler. Below, four reasons why DoubleClickers should welcome their liberation from the Googleplex:
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Six Months In, And 600 Posts Later . . . The Worlds Of Blogging and Journalism Collide (In My Brain)
Blink, and six months go by. Ever since I made the move from Time Inc. to TechCrunch, my life has become a whirlwind of nonstop blog posting, little sleep, and a growing addiction to news feeds, Techmeme, and my Blackberry. Last week, I wrote my 600th post (this one is No. 617). The boxes I brought over from my previous career are still stacked, unopened, in my TechCrunch office. A lone painting from my three-year-old son adorns the wall. I have not had time to unpack or even buy a bookshelf to put things on. Fourteen years worth of stuff, and it still amazes me I don’t need any of it.
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Advertising
Big Marketers Challenge Google-Yahoo Deal - WSJ.comThe Wall St Journal reported today that the Association of National Advertisers (ANA) wrote to the DOJ that it believes the “deal...
Business
Best Buy Puzzles With Napster Acquisition — TechMemeBest Buy Puzzles With Napster Acquisition Napster Logo Best Buy announced today that it has acquired Napster for $121 million in cash....
Newspapers
Zillow, Newspapers Launch Ad Network - MediaPostIn the first quarter of 2008, total print revenues fell 14.38% to $8.4 billion, according to the National Association of Newspapers....
Media
Zillow, Newspapers Launch Ad Network - MediaPostIn the first quarter of 2008, total print revenues fell 14.38% to $8.4 billion, according to the National Association of Newspapers....
Science
Charles Darwin to receive apology from the Church of England for rejecting evolution - TelegraphThe Church of England will concede in a statement that it was over-defensive and over-emotional in dismissing Darwin’s ideas....
